Privacy Policy

Last Updated: June 1, 2026

ALOT Living Limited ("we," "us," "our," "ALOT Living," or "HOOK") operates the website www.hook-select.com (the "Site"). We respect your privacy and are committed to protecting the personal data you share with us.

This Privacy Policy outlines how we collect, use, store, share, and safeguard your personal information when you visit our Site or interact with our services.

1. Information We Collect

We collect information that identifies, relates to, or describes you ("Personal Data") in the following ways:

1.1 Personal Data You Provide Voluntarily

  • Account Registration & Contact Information: Name, email address, contact phone number, shipping address, and billing address.

  • Transaction Details: Order history, items purchased, pre-orders, delivery details, and payment confirmation status. (Note: Online credit card transactions are processed securely by our third-party payment gateways. We do not store full credit card numbers on our servers).

  • Customer Support & Enquiries: Details provided when contacting customer support or requesting international shipping quotes.

1.2 Automatically Collected Data

When you navigate our Site, we automatically collect certain technical and usage information, including:

  • IP address, browser type, operating system, and device details.

  • Pages visited, time spent on pages, and navigation patterns.

  • Information gathered via cookies and similar web analytics techniques.

2. How We Use Your Information

We use your personal data for the following legitimate business purposes:

  • Order Processing & Fulfillment: Processing transactions, delivering products, sending dispatch updates, managing warehouse storage, and coordinating pickup services.

  • Customer Communication: Responding to inquiries, resolving delivery or defect issues, and providing customer support.

  • Marketing & Promotions: Sending newsletters, promotional offers, and product updates (where explicit or opt-in consent is provided). You may unsubscribe at any time.

  • Site Improvement & Security: Optimizing user experience, diagnosing technical issues, preventing fraud, and maintaining system security.

  • Legal Compliance: Fulfilling statutory requirements, tax obligations, and enforcing our Terms of Service.

3. Cookies and Tracking Technologies

Our Site utilizes cookies to enhance your browsing experience. Cookies are small data files stored on your device that help us:

  • Keep track of items added to your shopping cart during checkout.

  • Remember user preferences for future visits.

  • Analyze web traffic and performance through aggregate analytics.

You may disable or refuse cookies through your browser settings. However, disabling necessary cookies may prevent certain functional parts of the Site from working properly.

4. Disclosure & Sharing of Information

We do not sell, rent, or trade your personal data to third parties. We only share information with trusted third parties under the following conditions:

  • Service Providers: Logistics/courier providers, payment processors, web hosting partners, and email marketing platforms that assist in operating our business.

  • Legal Requirements: When required by law, court order, regulatory bodies, or law enforcement agencies in Hong Kong.

  • Business Transfers: In connection with a merger, reorganization, or sale of company assets, where customer data may be transferred as a business asset.

5. Data Retention & Security

  • Data Security: We employ standard electronic and administrative safeguards (including SSL encryption) to protect your personal data against unauthorized access, loss, or alteration.

  • Retention Period: We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by accounting or tax laws.

6. Your Rights & Choices

In accordance with the Personal Data (Privacy) Ordinance (PDPO) of Hong Kong, you have the right to:

  1. Access: Request a copy of the personal information we hold about you.

  2. Correction: Request correction of inaccurate or outdated information.

  3. Opt-Out: Unsubscribe from promotional marketing emails by clicking the "Unsubscribe" link in any email or by contacting us directly.

To exercise any of these rights, please contact our Data Protection Officer at info@alot.com.hk or hook.select@gmail.com.

7. Third-Party Websites

Our Site may contain links to external websites, payment portals, or social media platforms. We are not responsible for the privacy policies or content of those third-party sites. We recommend reviewing their respective privacy statements before providing personal data.

8. Updates to This Policy

ALOT Living Limited reserves the right to revise this Privacy Policy at any time. Any updates will be posted on this page with an updated "Last Updated" date. Continued use of the Site following changes indicates your acceptance of the revised policy.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us: